A short note,
not a CV.

Long before I started thinking about data and other dangerous things; I actually did some dangerous things, like building a web development agency in a small town where no one wanted websites. The first danger was to our mental health.

I started my career building websites.

Then I became interested in how organisations make decisions.

Today I work at the intersection of marketing, analytics and customer intelligence.

This site is where I explore ideas, build models and document what I learn.